theo solves a simple but relentless problem in small companies: everyone needs internal tools (customer records, project tracking, approval flows, sales dashboards) and almost no one has an IT team to build them. What’s left is spreadsheets + WhatsApp + email — which works until it doesn’t.
What it is
A platform where you describe the system you need in plain language, the AI generates the whole app (frontend, database, authentication, logic) in minutes, and you use it in the browser — no install, no server, no credit card.
Who it’s for
- Small and mid-sized companies that need internal tools but can’t justify a dedicated IT project
- Solo professionals who want to move from spreadsheets to something organized without learning to code
- Teams that need to centralize data currently scattered across a dozen places
What it’s not
- Not Webflow / Wix — it’s not for marketing websites
- Not low-code — you don’t draw flowcharts; you just describe
- Not an off-the-shelf ERP — you build it to fit
- Not open source (yet) — if that becomes relevant, let’s talk
Principles
Your language
theo speaks English and Portuguese. Every screen, every app and every message follows the language of your account, and the AI answers in it too.
Private by default
What you create is yours. Only the people you share something with can see it, and nothing goes out (an email, an invite, a message) without your OK.
Technical honesty
The AI gets things wrong. Generated apps sometimes need adjusting. We show that plainly — an error banner with an “auto-fix” button, a catalog of common issues, a log of what changed. No “magic” promises.
No trap
Free forever, no card. A paid plan only makes sense once the company grows and needs more. You own your app — you can export it, migrate it, take it with you.
Who’s behind it
Rodrigo Krug is an engineer with more than 20 years in operations, supply chain and manufacturing. He founded Cliever, which created the first Brazilian stereolithography 3D printer (winner of the CNI innovation award), and today leads R. Krug Consultoria.
theo is built by Rodrigo Krug and a small team in Porto Alegre, Brazil. No venture capital, no rush to an IPO — focused on making a product that helps real companies solve real problems.
Want to talk?
Send us a message or contact@beadev.ai. We reply within 1 business day.